Campaign Toolkit
Empower your audiences towards blood pressure control
Use this toolkit to help your audience understand what blood pressure control means, why it matters, and how to work with a health care professional to take steps that fit their everyday life. Plug these ready-made messages and creative assets into your existing outreach, helping more people lower their risk of heart attack, stroke, kidney damage, and even dementia. Choose the resources that work best for you and your audience.
Campaign Assets
Use these visual assets across your website, social media, newsletters, presentations, or community events. Videos can be shared as TV public service announcements or ads to help raise awareness and inspire action around blood pressure control.
Videos
Digital Banner Graphics
USA Today Special Feature Article
Patient Education
For Patients
Share these tools with the people you serve to help them take simple steps to healthy blood pressure control.
For Health Care Professionals
Use these materials to support conversations, reinforce key messages, and engage the people you serve.
Use the "Talk Pressure" Guide to have empowering conversations with those you serve. The Guide equips you with practical messages to help your community understand, feel confident, and take small steps towards hypertension control. Stronger communication helps you build trust, and people are more likely to follow through on treatment plans.
Key Messages
Use these key messages across your communications—on social media, websites, emails, or in person—to explain what blood pressure control means and motivate your audiences to take small steps toward control.
Blood Pressure Control Basics
- When your blood pressure numbers are often higher than 130 over 80, it's called high blood pressure, also known as hypertension.
- Control means keeping your blood pressure consistently below 130 over 80.
- Uncontrolled high blood pressure can lead to heart attack, stroke, kidney damage, and even dementia.
- Every moment your blood pressure is out of control, it's doing serious harm to your body that you can't always see.
Key Calls to Action: Measurement, Healthy Lifestyle & Treatment
- Keep track of your blood pressure between health care visits, like by using a blood pressure device at home.
- Take small steps to make healthy lifestyle changes (like getting more physical activity, cutting back on salt, getting more sleep…)
Getting a Blood Pressure Control Plan
- Blood pressure control is possible. Partner with a health care professional (like a doctor, nurse, or pharmacist) to create a personalized control plan.
- For most people, a complete blood pressure control plan includes:
- ·Measurement: tracking your numbers
- ·Healthy lifestyle: taking healthy small steps
- ·Treatment: taking blood pressure medicines as prescribed
- Controlling your blood pressure doesn't mean changing your whole lifestyle overnight. It's about making steady changes that stick.
- As your life changes, your blood pressure control plan can change, too. Stay in touch with a health care professional and adjust as needed to stay below 130 over 80.
Digital Copy
Copy to use on your website, in newsletters, emails, and more to help spread the word about blood pressure control.
Short Option
High blood pressure is hard. Controlling it doesn't have to be. That's why we're partnering with the Hypertension Bites campaign to share resources that can help people build a blood pressure control plan to get numbers below 130/80. Lower numbers mean a lower risk of heart attack, stroke, kidney failure and dementia. Get started at MyBPControl.org.
Long Option
Nearly half of U.S. adults have high blood pressure, and many don't even know they have it. High blood pressure often has no symptoms, and it doesn't go away on its own. You might feel fine even while uncontrolled blood pressure is damaging your body in ways you can't yet see, including harm to your heart, brain, and kidneys over time. That's why we're partnering with the Hypertension Bites campaign to share resources that can help people take steps toward blood pressure control. Hypertension Bites encourages people to by working with a health care professional to create a blood pressure control plan that fits their life. Blood pressure control is possible and it's about finding the right plan for you. For most people, a complete blood pressure control plan includes:
- Measurement: tracking your blood pressure regularly
- Healthy lifestyle: taking small, steady steps like getting physical activity, limiting salt, and managing stress
- Treatment: taking medicines as prescribed, when recommended
Social Media
No time to create your own posts? Remember, you can always share posts directly from our Facebook (@HypertensionControlAlliance) or Instagram (@hypertensioncontrolalliance) accounts, so be sure to follow us!
Share on Instagram, Facebook, and LinkedIn
- Hypertension bites. But it's manageable. We're proud to support the #HypertensionBites campaign which encourages people to take steps toward blood pressure control. Get started today at MyBPControl.org
- If you have high blood pressure (a.k.a. hypertension), you're not alone. The #HypertensionBites campaign shows how you can take control by making a blood pressure control plan that works for your life. We're partnering with the campaign to share these resources that can help people take control: MyBPControl.org
- DYK that hypertension can cause serious harm to your heart, kidneys, and brain? We're proud to support the #HypertensionBites campaign, which has good news: you can prevent further damage by keeping your blood pressure below 130 over 80. Get help today at MyBPControl.org
- DYK that blood pressure control means keeping your blood pressure numbers consistently below 130 over 80? The #HypertensionBites campaign explains that a complete control plan often includes 3 things: measuring your blood pressure, making healthy lifestyle changes, and taking medicines as prescribed. We're proud to bring these resources to our community: MyBPControl.org
Email & Backgrounds
eSignatures
Add an image to your email signature to spread the word about the Hypertension Bites campaign.
Virtual Backgrounds
Use these virtual backgrounds during meetings and webinars to help amplify the Hypertension Bites campaign.
Social Media Graphics